The commercial vehicle business currently looks healthy, but even compared with the rest of the automotive industry it is a highly cyclical business, with OEMs well aware that they are extremely vulnerable to peaks and troughs in demand.
Apart from market instability, other sources of disruption include regulatory change, increasing expectations from fleet operators regarding uptime, and increasing public and government pressure to reduce environmental impact. The role of the dealer is becoming more complex, with dealers (and other third parties) developing on-board tools and services that need to co-exist with those that OEMs provide. At the same time, the technology options available to support commercial vehicle OEMs are widening with the advent of vehicle connectivity, big data and autonomous driving.
The industry’s response is best planned around the four areas of activity:
- Connected Customer: put the requirements of your customers at the heart of your own business and develop the services needed to meet them.
- Connected Vehicle: Fleet operators want connectivity to increase efficiency, reduce costs and improve processes, and a way to manage it
- Connected Insights: gain competitive advantage by applying analytics to customer and vehicle data, producing insights to enable the desired features and services
- Connected Operations: maximize agility in every aspect of manufacturing, so they strengthen ability to bring new products to market quickly and in accordance with customers’ preferences
By following our AutomotiveConnect approach, Commercial Vehicle OEMs will be better prepared for the continuously evolving market and the challenges of the future, by making technology work for them in a more integrated and seamless fashion.