Improve decision-making, increase efficiencies and accelerate speed to market with Capgemini’s Customer Analytics Framework.
Banks and financial firms are under more pressure than ever before to raise profitability without losing market share in a competitive landscape. For marketers, the challenge is making every campaign count by improving ROI and efficiencies without increasing costs.
The first step is to build a 360° single customer view–one enterprise-wide view of a customer that includes all activities across all business units. This requires a partnership between marketing and IT to build a master data management system that crosses silos to cover the entire organization. Capgemini can help with solutions that do more than gather your customer and master data. Because our expertise spans both marketing and technology, we know what data you need and how you will use it to power predictive analytics and targeted models.