Looking at strategic options for mobile operators.
In this article, we assess the challenges and potential of the m-payments market for mobile operators. Firstly, we define mobile transactions and m-payments, and look at the market drivers that will impact both supply and demand. We then identify strategic options for operators, assessing each option for its competitive positioning within the new m-payments value chain and its revenue potential. Finally, we make recommendations for players, according to key competencies, appetite for risk, and strategic intent.