Information Management (IM) is the discipline of distilling information and knowledge from data in order to provide insights that can help in running or improving the organization. These business insights can come from different types of data and have different goals. The common theme, however, is to support faster and better-informed business decisions.
Business Intelligence (BI), Analytics and Big Data projects tend to be complex and volatile. The complexity comes from the fact that they involve bringing together data from many different sources. The volatility arises because users often change their minds once they see early results, and because information needs to move on rapidly to stay in line with changing business needs.