Business model innovation is key to sustainable growth.
Business model innovation will be the next big differentiator for companies aspiring towards innovation leadership. Innovation leaders are setting themselves apart by allocating increasingly more resources to business model innovation. Research has illustrated that more value is to be expected from business model innovation than from any other form of innovation because it has a higher impact on business results. Pursuing new markets is far more likely to be successful when driven by means of new models for value creation.