Commercial vehicle customers such as fleet operators are very interested in connectivity, seeing it as a way to achieve more efficient processes and reduced costs. However, most commercial vehicle fleets are multi-brand, and fleet operators cannot realize the benefits of connectivity if they need to use a different system to manage each brand. As well as adding individual connectivity features, therefore, commercial vehicle OEMs should consider developing an open platform that can be used to manage multiple brands. An OEM that develops such a platform successfully would gain competitive advantage because it would be the first point of contact for customers and would have access to a range of valuable customer data. A single, collaborative approach to planning and implementation can enable both the creation of value through individual services and the creation of the open platform.