Capgemini assists leading brewer Scottish & Newcastle in creating and implementing a core distribution model and a homogeneous systems integration process.
Scottish & Newcastle (S&N), based in Edinburgh, UK, is one of Europe’s leading brewers and is ranked among the top 10 in the world in terms of sales volume. S&N holds market leading positions in 15 countries across Europe and Asia and exports to more than 60 countries. Its two major business units are in the UK and France. Facing an increasingly competitive marketplace, S&N wanted both to consolidate its strong position with its main brands and optimize its costs and business processes by creating and implementing a core distribution model and a homogeneous systems integration process.
Scottish & Newcastle selected Capgemini to drive its vision forward via project “AMALIS”. The team chose an SAP solution with three application servers: SAP R/3 release 4.70 MM-SDFI-CO, CRM 4.0 and an SAP R/3 server dedicated to master data management. The Elidis beverage services unit, a beverage distribution specialist, was chosen to pilot the project.
The SAP solution is being rolled out across all Scottish & Newcastle subsidiaries, providing IT harmonization, a single unique database, improved reporting and greater transferability across business departments. An additional benefit is the CRM telesales functionality of the full-scope solution, which is helping both S&N and its subsidiaries streamline their marketing efforts. Elidis is the first S&N subsidiary to use SAP for telesales.