Aligning around targeted growth opportunities with help from Capgemini gives Syngenta a market advantage.
We needed support in many different countries as we rolled out the implementation but also people to work alongside us and allow the different regions to take ownership of their opportunities. Jon Parr, Head of Planning, Crop Protection (EAME), Syngenta
In the face of tough market conditions characterized by agricultural reforms, new entrants and tougher regulations, Syngenta’s European Leadership Team embarked on a targeted growth strategy, recognizing that success would depend on implementation on the ground.
With the help of Capgemini, Syngenta developed an approach based on the classical balanced scorecard, which was called “The Strategic Agenda”, specifically designed to address market growth. This was rolled out across the organization covering many countries and functional areas.
The new “growth” mindset created by the Strategic Agenda led to a tremendous release of energy throughout Syngenta, the identification of significant new opportunities and a much sharper focus on the priorities of the business.